By Taiwo Oluwaseun
WHAT IS SOCIAL MEDIA MARKETING?
Social media marketing is the process of promoting services and product with the use of social media platforms like Facebook, Instagram, Whatsapp, Pinterest, LinkedIn etc.
Social media platforms like Facebook, Instagram etc have made available tools on their website for small scale businesses medium scale businesses and big conglomerate companies to reach out to their customers, create awareness about their products and services, advertise their products and target attention of new customers on the internet using attraction marketing.
Most businesses have diversified more of their marketing strategies from media houses like radio stations, newspapers houses, television stations to digital marketing.
This has happened because business owners and entrepreneurs have realised that their audiences or consumers or prospects now spend most of their time on social media platforms(internet) partaking in different activities like forums talks (Nairaland, Quora, etc), group chatting platforms (Facebook messenger, Whatsapp), posting their beautiful pictures (Snap chat), searching for information (Google, Wikipedia etc) and many other activities.
So entrepreneurs and big companies have tap into these internet activities of their consumers and audiences to present their products and services through publishing of contents showing their products and services both in graphics, videos, podcast to their consumers. Celebrities and Public figures like musicians, presenters,pastors,churches,Ngos used social media marketing to create awareness about their brands, organisations.
WHO IS A SOCIAL MEDIA MARKETER?
A social media marketer is a person who helps businesses (both small, medium and big companies/business) promotes, advertise, creating marketing strategies for their products and services,creating awareness about a company brand on social media platforms and get paid based on commissions on every customers converted or paid for services rendered on behalf of the businesses or companies.
Social media marketers are representatives of companies/businesses on social media platforms, they are the ones fueling the presence of businesses on different social media platforms that is no social media marketers no online business presence.
WHAT DO SOCIAL MEDIA MARKETERS DO?
Social media marketers have different roles they play for companies and businesses for making the companies and businesses presence to continue existing on media platforms. These roles are:
* Advertising: they create advert for companies and businesses to reach out to targeted audiences that are in need of the companies or businesses products and services.
*Social Media Account Management: social media marketers plays the crucial role of responding to engagements of audiences/consumers of a company on the company’s pages. Engagement like (comments,likes,feedbacks,messages etc). They reply complaints of consumers,record those who like the page etc. They are also responsible for creating schedules of contents on their clients social media accounts.
*Content Generation: social media marketers render contents writing services for their clients both graphics contents, video contents and audio contents and they also research for contents that engage audiences/consumers of their clients.
*Social Media Account Auditing: social media marketers also plays the role of reviewing contents performances,social media strategies and brand checking to see what is working and what is not working,what they need to add and what they need to deduct to keep their clients brand awareness in the mind of their audiences on the social media platforms.
REQUIREMENTS OF BECOMING A SOCIAL MEDIA MARKETERS
As a social media marketer the following are the traits to possess to be successful in their job. Don’t think of becoming a social media marketer if you don’t have the traits but all the traits are learn able. The traits are:
*Essential traits like ability to speak English language.Most countries and people on social media platforms speaks English language as their second language or official language. So a social media marketer must be able to read, write and speak English language.
*Desirable traits: as a social media marketer the following skills they must possess are in depth knowledge of analytics, graphics designing creation, video content creating and sound knowledge in digital marketing.
Academic Qualification Needed : social media marketers can acquire a degree certificate in the following careers/fields of study such as Marketing, Public Relations, Mass communication,Computer Science or its equivalent with personal development and experience in social media and digital space.
SKILLS NEEDED TO BECOME A SOCIAL MEDIA MARKETER
The following skills are needed by every social media marketer either to work as a consultant or agency. The skills are:
*SEO(Serch Engine Optimisation) knowledge
*Updated in Latest Trends
*Problem Solving Skills
*Keen on Growing Numbers
HOW TO ACQUIRE WORK EXPERIENCE
Starting up as a new social media marketer might be quite difficult to get clients to work with. Getting clients can be done by: Volunteering, Internships, Networking.
Working as a freelancer, as an employee or intern with a social media agency or consulting company or networking through other social media marketer friends,family or relatives. This could create an opportunity for a newbie in social media marketing to get clients to work with.
Social media marketing is one of the high income skills in which the prices of services rendered by marketers are not fixed and is determined by the type of clients or business you work with. There are two types of social media marketers. Theose who handle all social media services and those who specializes in specific networks and services.
Business name:HI-BEE MARKETING AGENCY
Whatsapp contact: 08108621472
Title: Social media marketer